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Auction Ads not doing so well

Written on March 13, 2007

Auction AdsA new CPA (cost per action) ad network, Auction Ads, has been generating a lot of buzz on the web lately. Auction Ads sounded promising, so I thought I would give it a try. After all, I have to reach my goal of beating last month’s blog earnings.

How it works
When you sign up as an Auction Ads publisher, you enter specific keywords related to your website, customize the look of the ads, and then get the code to put in your template. I figured that since Auction Ads is product based, it would work best on my gaming blog.

The ads are simple and comparable to AdSense, except they have a nice little image next to each link. Theoretically, this should improve the click through rate. The links show eBay auctions related to the keywords you defined for your website. The catch with Auction Ads is that you don’t get paid per click. The user must click on the ad and take action on the eBay auction.

I have been using an Auction Ads vertical skyscraper block next to my content for the past week. Initially, I had high hopes for the service. Unfortunately, I haven’t had a single conversion all week.

The stats
Impressions:2538
Clicks: 19
Referrals: 0
Conversions: 0
Earnings: $0.00

I can’t exactly give Auction Ads a thumbs down yet, since I don’t know what the payout is like. However, unless they pay $10.00 for one conversion, I am not impressed.

I will give it some more time though. Auction Ads is only a week old, so naturally they will improve over time. Give it a try and see if it works for you.

Filed in: Marketing, Net News.

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