I recently went back and renamed a ton of articles on one of my content sites. The result of changing a few words has been awesome.

Search engines put a lot of value on titles. The title of an article not only peaks your readers’ interest, it also tells search engines what keywords are important.

If you search for “red convertible cars” on Google and the number one result is just titled “Cars,” you’re probably not going to click that. That’s why it’s so important for you to include your post title in the page title (what appears at the top of your browser window).

I also highly recommend signing up for a free WordTracker trial and finding out what phrases people are using to find your keywords. If you people are searching for “red convertible automobiles,” you want your title to say that instead of just “Red Convertible Cars.”

After tuning all of the article titles to phrases with higher search traffic, I saw an increase in web traffic by almost 30%. Just goes to show you what a little tweaking can do for you.