BBC.co.uk recently held a contest asking developers to redesign bbc.co.uk, bbc’s personal homepage. The winner was announced to be FF Ecosystem with his design “BBC Malkovich.”

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What they liked about it
- The way that Andy (and his colleagues ?) have cracked how to reflect content, conversations and data taking place away from bbc.co.uk
- That nod to Being John Malkovich - seeing “our” content through someone else’s eyes, that letting go, neatly articulates some of the new challenges for a BBC2.0
- How it also has several answers to the query posed to us by Jeff Jarvis after a recent visit; “shouldn’t your role be to guide viewers/listeners/readers/users/us to the best information and programmes you can help us find”
- As with several of the runners up, this was a design you wanted to have. now. (even if, on reflection, some of our more practically minded colleagues expressed a few concerns!.)
- This is a simple page/front end for a hideously complex amount of data.
- Actually it was the BBC - You - Everybody else slider that swung it. A brilliant idea for a widget.
- And mentioning the tears that had gone into producing the concept.

Congratulations to the winner. The design is a great new look for the bbc homepage!