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Archive for 'Marketing'

Getting Kontera ContentLink ads on your site

April 18, 2007

The next step in my quest of trying different ad networks was signing up for an in-text ad network. Originally I wanted to use Intellitxt, but they have a stiff pageview requirement that none of my sites currently meet. Luckily, I was able to get in on a special partnership with Kontera that accepts blogs […]

Auction Ads not doing so well

March 13, 2007

A new CPA (cost per action) ad network, Auction Ads, has been generating a lot of buzz on the web lately. Auction Ads sounded promising, so I thought I would give it a try. After all, I have to reach my goal of beating last month’s blog earnings.
How it works
When you sign up as an […]

Get your website reviewed by Ontora

March 12, 2007

One of the steps on my quest to explore new ad networks this month was to become a ReviewMe blogger. ReviewMe is a service that connects bloggers to advertisers, and allows people to purchase website reviews from other blogs.
How it works: All of the publisher blogs are listed by category, Technorati rank, Alexa traffic, and […]

Marketing tip: don’t add insult to injury

March 7, 2007

There is no justifying this. Certainly, the ad grabs peoples attention, but it’s the bad kind of attention. Not the public image your company is looking for. The WTC advertisement was supposedly done by M&C Saatchi, but I find that hard to believe. If this ad was serious, they really need to rethink their marketing […]

Simple way to improve your Technorati rank

If you have an established blog of any level, chances are you get a lot of backlinks to your site that Technorati and Google don’t pick up on right away. Well, if Technorati doesn’t discover these links within 100 days, it throws them out. Basically worthless links as far as Technorati is concerned. The trick […]

The best Firefox ad ever

March 2, 2007

The Mozilla Foundation and the Get Firefox community have been on a roll lately. The advertising efforts have definitely paid off. This is one ad that you’ve probably never seen though. While it was a real poster created by Mozilla, the campaign was cancelled at the last minute.
This ad started as a SpreadFirefox.com project to […]

The John Chow effect

February 21, 2007

Last month I participated in an affiliate review deal. The rules were simple: review John Chow dot Com in at least 200 words and get a free link back. The benefits of such a deal were seen from both sides. John Chow gets several contextual links to his blog from a PR4 website, which raises […]

Cingular becomes at&t again

January 28, 2007

Several years ago, there was AT&T. The mobile phone service provider competition was just kicking off, so AT&T created a sub-company: AT&T Wireless. Just around the corner was Cingular Wireless, a small cell phone provider that was seeing massive growth…

At the peak of Cingular Wireless‘ success, they merged with the leading wireless provider of the […]

Corperate logos gone web 2.0

The past year we have seen quite a few companies attempt to re-brand themselves. The most notorious is AT&T, or should I say, at&t. Some companies like to stick it out, and deviate themselves by not deviating at all. A company like Warner Brothers will probably never change their logo — it’s far too engraved […]

Making money with Text-Link-Ads

January 26, 2007

At the beginning of the month I compared Google AdSense to Text-Link-Ads, and the different prospects for each. Well, I have been running both services side-by-side on this blog for a month now. Which one do you think made me the most money?
Text-Link-Ads is a marketplace for publishers to sell ad space (and marketers to […]

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